THIS is how you make the most of a bad review!

bad news

We’ve all heard the saying “there’s no such thing as bad press”, but boy can a negative review be a real kick in the teeth.

But it’s what you do with that bad press that really sets business apart from their competition, and today I’m doffing my proverbial cap to the marketing team behind new Tom Hardy movie, Legend, for how they dealt with a negative review.

The team decided to include a 2-star review from The Guardian on the film poster, but have cunningly disguised it as a four or five-star one. Take a look for yourself and you’ll see what I mean – it’s very clever!

Now while it’s probably not the smartest idea to use a bit of design trickery to make a negative review look like a good one, this story serves as a good reminder of the importance of customer reviews and feedback.

People buy from people; and those people only buy from businesses they trust. And how can you build that trust? Reviews. By collating reviews – both good and bad – you can build up that trust. You become a more credible and more ‘real’ business.

So rather than stressing out over a Negative Nellie leaving you a two-star review, change your thinking.

See it as a positive; as a way to connect with your customers. And, take their comments on board. They might just say something that gives you your next big idea.

As for The Guardian’s comments on Legend? Well, all I can say is I hope I never have feedback this scathing. Take a look…

‘It’s a disappointingly shallow take on a fascinating period of time and leaves us sorely uninformed, as if we’ve skim-read a pamphlet. The legend might live on but Legend certainly won’t.’


Speak to you soon!