The Apple of Your…. Wrist?

“The average battery life of Apple’s new Watch: 18 hours. (Says Tim Cook.)
The hours in a day for which a watch is required to tell the time: 24.
Fail.” ~ @drew8799 on Twitter.

By now you’ll have likely heard about Apple’s announcement. Their new watch that costs up to £12,000 has a battery that lasts as little as three hours!
If you want to listen to music it’ll last you six and a half, but if you want to use it to make phone conversations, it lasts just 180 minutes.
We don’t know about you, but we’re still trying to get our heads around it. The watch that everyone’s talking about, won’t even last a day if you want to do more than just tell the time.
Yes, it last 72 hours if you want to just tell the time alone, but we get the impression Apple fans are going to want to use all the features that have been the watch’s main ‘selling point’.
You’d think having a watch with such a short ‘life span’ would be a problem… yet, we know without doubt there’ll still be queues and queues of people lined up to buy one.
So, what makes this watch so irresistible?
Is it the price? We highly doubt it.
Is it the style? Maybe… although we’ve seen nicer looking watches.
Is it the brand? 100%!
As The World’s Most Valuable Brand (2014), Apple have built up one hell of a fan base over the years, meaning they can ‘afford’ to launch a product or service that isn’t the complete package – they know it will sell, simply because they’re the ones selling it.
But this most certainly isn’t the case for the majority of businesses. When it comes to launching a new product or service today, it has to be a cut above the rest if it’s going to stand out.
Don’t fall into the same trap of thinking anything less than perfect is okay. Unless you have a super loyal fan base like Apple, when it comes to introducing something new, make sure it’s the best it can be, before launching it out there for the world to see.
It’s the best way to give yourself a fighting chance, unless you take over Apple of course…