A very thought-provoking message…
Lego, it might be one of the greatest children’s toys ever, but in a recent salvo campaign from Greenpeace, it appears “everything is not awesome”.
To fully understand this, you must watch the video…
The video of LEGO figures drowning tragically in oil, set to a haunting, melancholy parody of The LEGO Movie theme tune, has inspired so much public support that LEGO have been forced to dump Shell as a marketing partner, bringing their 50-year-long, £65m relationship to an end.
It’s this sort of continued pressure that has seen the world’s largest toy company Lego Group pledging to go green and invest £95million in Eco-friendly building blocks moving forward.
Changing the raw material could have a large effect on Lego’s carbon footprint and it’s the latest business among thousands who are demonstrating growing concern for sustainability and environmental responsibility.
Why though, why bother? It’s simple really…
It’s crucial to business success.
Demonstrating concern for your carbon footprint helps you to:
- Gain a competitive advantage through differentiating yourself as a Green company
- Sets a positive example for employees which boosts morale and company loyalty
- Improves efficiency and potentially lowers your operating costs
- Provides a cleaner and healthier work environment
- Attracts new employees
If that wasn’t reason enough – looking after your carbon footprint will ensure you still have a planet to do business on.
With that in mind…
Have a green week.